ITIL is the global best‑practice framework for Digital Product and Service Management, providing clear and practical guidance in the digital and AI‑enabled world.
It brings together business, product, and service perspectives around value, experience, and outcomes, supporting confident decision-making across strategy and delivery, with continual improvement at its core.
Why ITIL?
The global standard for digital product and service management
ITIL sets a clear and consistent direction for managing digital products and services. It helps organizations and professionals align priorities, make confident decisions in complex environments, and focus on outcomes that matter.
Built from practice. Shaped by experience.
Developed through decades of real-world experience, ITIL reflects a trusted approach across industries and operating models. It provides practical guidance that supports collaboration, performance, and continual improvement.
The New ITIL
ITIL has evolved to reflect the realities of today’s digital and AI-enabled world. It provides a common language that connects digital product and service management, helping teams move, deliver, and grow as one.
AI-native by design and practical to apply from day one, ITIL helps professionals and organizations manage complexity with clarity, build resilience, and turn strategy into measurable value through confident adoption and adaptation.
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The Value of ITIL
Business alignment
ITIL connects digital products and services to strategic priorities, supporting clearer decision-making and measurable outcomes across teams and stakeholders.
Comprehensive product and service lifecycle
ITIL helps organizations align strategy and delivery across the lifecycle, reducing fragmentation and strengthening continual improvement.
Managing complexity with confidence
ITIL helps organizations manage digital and AI complexity responsibly, balancing innovation, risk, and performance while building trust and resilience at scale.
Practical guidance
Designed to be adopted and adapted, ITIL provides practical guidance professionals and organizations can apply in real-world contexts from day one.
Broad applicability
ITIL is relevant across industries, roles, and operating models, providing a shared language for managing digital products and services at scale.
Aligned with real-world roles and responsibilities, ITIL certification pathways support professional growth and organizational capability across digital, product, service, and leadership contexts.
