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Digital Product Manager
Digital Product Managers oversee the strategy, development, delivery and success of digital products across teams. They bridge the gap between customer needs, business objectives and technological capabilities to ensure the product's success.
Key Tasks
Product Strategy and Vision
Craft and articulate a clear vision and strategy for the product.
Market Research
Conduct thorough market research to understand customer needs and industry trends.
Product Design
Decide on product features based on customer feedback and business priorities.
Cross-Functional Collaboration
Collaborate with product engineering, design, marketing, sales, and support teams.
Performance Monitoring
Monitor product performance and customer feedback to guide future development.
Essential Skills
Customer-Centric Mindset
A strong focus on understanding and addressing customer needs and preferences is vital for successful product management.
Strategic Planning and Roadmapping
Product management requires the ability to develop and implement effective product strategies aligned with business goals.
Analytical Skills
The analysis of market trends, customer data, and product performance metrics to extract actionable insights is an important part of the job.
Communication and Leadership
Product managers lead teams and effectively communicate with stakeholders across the organization.
Technical Knowledge
Product managers must have a thorough understanding of the technical aspects related to the product, enabling effective collaboration with technical teams.
Where It All Starts

ITIL 4 Foundation is the first step on your ITIL journey.

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ITIL 4 Foundation is the essential starting point for most ITIL certifications, providing the core knowledge needed to progress into advanced certifications. This training equips you with foundational knowledge of the key concepts, principles and practices of ITSM.
Τhe Building Blocks for the Role
Gain the skills you need to enhance stakeholder relationships and optimise the user experience through effective value co-creation. Core topics
  • Understand stakeholder needs
  • Design value-focused journeys
  • Enable seamless interactions
  • Improve engagement outcomes
  • Foster loyalty and trust
Improve your digital leadership skills to align digital strategies with broader business objectives, discover how to navigate VUCA environments and effectively respond to disruptions. Core topics
  • Define product vision
  • Align tech with business needs
  • Lead in VUCA environments
  • Manage digital disruption
  • Drive innovation strategy
A combined module that covers the key concepts of 5 ITIL Practices: Relationship Management, Supplier Management, Service Level Management, Continual Improvement and Information Security Management. Core topics
  • Assure service quality
  • Improve stakeholder trust
  • Strengthen supplier alignment
  • Support continual refinement
  • Enhance collaboration culture
Additionally Recommended
Learn practical skills to adapt service management practices to the modern organisation's dynamic, high-velocity environment. Build resilient systems and improve service quality and speed. Core topics
  • Deliver fast and securely
  • Adopt Agile product practices
  • Reduce feedback loops
  • Scale with automation
  • Increase release reliability
The purpose of this module is to align the organisation's services with changing business needs through the ongoing improvement of products, services and practices. Core topics
  • Identify improvement areas
  • Prioritize product feedback
  • Plan actionable changes
  • Measure success indicators
  • Foster iterative growth
Explore strategies for tackling sustainability challenges in digital and IT strategies, operations, and tactics. Core topics
  • Promote ethical design
  • Reduce digital waste
  • Support ESG initiatives
  • Balance cost and impact
  • Enable sustainable growth